Transforming Discovery - Introduction of the Branding of the Helmholtz Pioneer Campus

The Helmholtz Pioneer Campus (HPC), a new interdisciplinary initiative, is being established at the Helmholtz Zentrum München, a part of the Helmholtz Association, to break new ground in biomedical, bioengineering and digitization research and implement translational approaches.

The HPC leadership is excited to unveil an HPC-specific corporate design that will be invaluable for introducing the new innovation campus to local, regional and global partners at the top international research level in the fields of metabolism and engineering. The corporate design unites both, the rootedness of the HPC within the Helmholtz Zentrum München as well as its independent character and pioneer spirit.

Elements of the Helmholtz Pioneer Campus Corporate Design

Key visual

The prominent inclusion of the portrait of their namesake Hermann Ludwig Ferdinand von Helmholtz accentuates the interconnection of the Helmholtz Pioneer Campus and the Helmholtz Zentrum München. Helmholtz was an exceptional scientist, polymath and visionary. Together with the like-minded inventor and entrepreneur Werner von Siemens, Helmholtz founded the Physikalisch-Technische Reichsanstalt (today’s Physikalisch-Technische Bundesanstalt) in 1887, the first publicly funded, non-university major research institution, which supported basic as well as applied research. Their interdisciplinary spirit, bold thinking and pioneering visions inspire us.

Colors

The Vivid Pink and Violet colors are derived from the color values of the research fields ‘Health’ and ‘Key Technologies’, respectively, as defined by the Helmholtz Association. The third color, Orange, is included to represent ‘Innovation’. We feel that these colors merge perfectly to convey the sensation of energy and courage at the dawn of future endeavors.

Claim

‘Transforming Discovery’ - is at the core of the Helmholtz Pioneer Campus mission statement:

- Driving Discovery

We address the big challenges in biomedicine and engineer novel solutions that enable decisive breakthroughs in metabolic disease prevention, diagnosis and treatment.

- Facilitating Discovery

We enable intellectual freedom with flat organizational structure, less bureaucracy and open communication channels. We provide creative space with exceptional resources and leading-edge infrastructure.

- Accelerating Discovery

We create new tools and technologies in interdisciplinary teams combining the skills of exceptional engineers, biologists, physicists, physicians and data specialists.

- Communicating Discovery

We share our expertise and methods within the Helmholtz Association as well as local and global partners, providing impetus and inspiration for future medicines to improve societal health.

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